With a career spanning at tech giants like Hewlett-Packard and Amazon, Magali now leads Ledger's global marketplace strategy, driving expansion into new regions and industries while also organizing #ledger-lunch-hour. Discover her journey in the interview below.
What’s your background, and how has your career evolved during your time at Ledger?
I started my career in the tech industry with Hewlett-Packard, where I gained valuable experience in marketing strategy. After HP, I joined Amazon, focusing on business development and account management, which helped me build a strong foundation in both the tech and e-commerce sectors.
When I joined Ledger in November 2021, my role was initially centered around managing our presence on Amazon while diving into the world of web3. Since then, my responsibilities have expanded to include managing our strategy across multiple global marketplaces. Recently, I’ve stepped into a full managerial role, and I’m thrilled to now have someone on my team to collaborate with. It’s been a journey of growth, both for me and the business, and I’m excited about the opportunities we have ahead.
Can you explain your role and how strategic it is for the company?
As part of Ledger’s wholesale team, I collaborate closely with the rest of the team to open the largest and most relevant retailers and marketplaces worldwide, ensuring that our products reach customers wherever they are. My role is pivotal in managing our presence on global marketplaces like Amazon (18 countries), but also on Shopee and Lazada in South-East Asia, Hepsiburada in Turkey, and very soon in new ones like Flipkart in India or Rakuten in Japan. I work with logistics, marketing, legal, and many other teams to ensure smooth operations, maintain brand consistency, and drive growth.
What main challenges will your team face in the coming months?
Our immediate focus is on boosting visibility and sales for Ledger Flex, a crucial product for our growth. The team is also excited about our ongoing expansion efforts, with current projects in India and Turkey, and an upcoming push into Latin America, especially Brazil, where I’m aiming to launch on Amazon and Mercadolibre. Successfully entering these markets will be a significant win for Ledger.
Another important goal is convincing Amazon to create a dedicated category for hardware wallets and crypto products. I think we’re all ready to move out of the USB-key category—it’s time for crypto to get the spotlight it deserves!
Can you tell us more about your initiative “#Ledger-Lunch-Hour”?
#Ledger-Lunch-Hour is my take on a fun tradition I loved at Amazon. I started it as a Ledger Ambassador to keep us all connected during our office transition. It’s all about spicing up your lunch break by meeting new faces.
Participants sign up via a Google Form, get randomly paired into small teams, and use Slack to choose a lunch spot. It’s open to everyone and a great way to get to know colleagues from other teams.
Finally, what’s your favorite thing to do on weekends?
Favorite plan: sleeping and eating! But when I really need to recharge, I head back to the beach in Normandy, where I grew up. Even if it’s not exactly the sunniest spot, I like to think of it as my secret spot and I will always enjoy a beach day, rain or shine!
