Senior Growth Copywriter (f/m)

We're making the world of digital assets accessible and secure for everyone. Join the mission.

Founded in 2014, Ledger is the global platform for digital assets and Web3. Over 20% of the world's crypto assets are secured through our Ledger Nanos. Headquartered in Paris and Vierzon, with offices in the UK, US, Switzerland and Singapore, Ledger has a team of more than 500 professionals developing a variety of products and services to enable individuals and companies to securely buy, store, swap, grow and manage crypto assets - including the Ledger hardware wallets line with more than 6 millions units already sold in 200 countries.

At Ledger, we embody the values that make us unique: Pragmatism, Audacity, Commitment, Trust and Transparency. Hear from our employees how they shape the work we do here .

The Growth Copywriter will be a core member of the Creative team, focused on developing high-performing copy for the Growth Marketing team. This role requires a blend of creative storytelling and data-driven optimization. You will work across CRM, performance marketing, paid media, and other channels, ensuring all copy aligns with Ledger's brand voice while driving measurable results. Collaboration with the CRM designer and marketing team is crucial to creating effective campaigns.

Your Mission

• Write compelling and effective copy for various marketing channels, including email, ads, drip campaigns and performance marketing.
• Adapt copy for performance marketing campaigns, focusing on driving user acquisition and engagement.
• Develop and maintain a consistent brand voice across all marketing materials.
• Analyze campaign metrics and use data to optimize copy for better performance.
• Collaborate with the CRM designer to create engaging visual and textual content.
• Conduct A/B testing and iterate on copy based on results.
• Stay informed about industry trends and best practices in growth copywriting.
• Understand and apply user segmentation strategies to tailor copy for different audiences.
• Work closely with the Growth Marketing team to align copy with campaign objectives.

What we're looking for

• Proven experience as a copywriter within tech, crypto, or web3, preferably in a growth marketing or performance marketing role.
• Strong understanding of marketing metrics and data analysis.
• Excellent writing and editing skills with a keen eye for detail.
• Ability to adapt writing style to different channels and audiences.
• Experience with CRM and email marketing.
• Familiarity with A/B testing and optimization techniques.
• Knowledge of cryptocurrency and blockchain industry is a must.
• Strong communication and collaboration skills.
• Ability to work in a fast-paced, dynamic environment.

What's in it for you?

• Equity: Employees are the foundation of our success, and we award stock options so you can share in that success as we grow
• Flexibility: A hybrid work policy
• Social: Frequent social events, snacks and drinks
• Medical: Comprehensive health insurance policy offering extensive medical, dental and vision care coverage
• Well-being: Personal development, coaching & fitness with our dedicated partners
• Vacation: Five weeks of paid leave per year, in addition to national holidays
• High tech: Access to high performance office equipment and gadgets, including Apple products
• Transport: Ledger reimburses part of your preferred means of transportation
• Discounts: Employee discount on all our products

We are an equal opportunity employer for all without any distinction of gender, ethnicity, religion, sexual orientation, social status, disability or age.