Channel Marketing Expert

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Founded in 2014, Ledger is the global platform for digital assets and Web3. Over 20% of the world’s crypto assets are secured through our Ledger Nanos. Headquartered in Paris and Vierzon, with offices in UK, US, Switzerland and Singapore, Ledger has a team of more than 500 professionals developing a variety of products and services to enable individuals and companies to securely buy, store, swap, grow and manage crypto assets – including the Ledger hardware wallets line with more than 6 millions units already sold in 200 countries.

At Ledger, we embody the values that make us unique: Pragmatism, Audacity, Commitment, Trust and Transparency. Hear from our employees how they shape the work we do here.

As the Channel Marketing Expert, you will be responsible for defining, building, and executing Ledger's global channel marketing strategy. You'll drive disruptive and revenue-maximizing initiatives across our wholesale ecosystem, ensuring Ledger's brand image and tone of voice are consistently elevated across all touchpoints.

Your mission

• Strategic Leadership: Develop and own the overarching channel marketing strategy for Ledger, identifying innovative opportunities to maximize revenue and increase brand awareness through our major wholesale partners (e.g., consumer electronics retailers, crypto/NFT platforms).

• Brand Guardianship: Protect and enhance Ledger's brand image across all channels, ensuring a cohesive and premium consumer journey that mirrors Ledger's tone of voice.

• Cross-Functional Collaboration: Serve as the primary marketing contact, fostering strong relationships and achieving alignment with internal teams, including Sales Account Managers, and the wider Marketing, Content, and Design teams.

• External Partnerships: Build and nurture robust relationships with external partner marketing teams, ensuring collaborative and effective campaign execution.

• Campaign Orchestration: Lead the planning and execution of global online and offline campaigns that successfully launch new products, drive sales from awareness to conversion, and keep assets updated with Ledger's marketing calendar.

• Web3 & NFT Innovation: Leverage a deep understanding of the Web3 ecosystem to conceptualize and implement cutting-edge projects, including NFT claim initiatives, to engage our audience and drive adoption.

• Performance & Optimization: Rigorously analyze campaign performance and ROI, using data-driven insights to continuously optimize strategies and achieve ambitious goals.

• Market Intelligence: Stay at the forefront of industry news and key actors within the consumer electronics, crypto, and Web3 landscapes.

• Budget Ownership: Autonomously pilot and manage the channel marketing budget to maximize impact and achieve strategic objectives.

• Operational Excellence with Future Growth: Be highly operational in setting up and executing strategies, with the potential to build and lead a channel marketing team as the function grows.

What we’re looking for:

• Previous experience in online and offline brand marketing with retailers within an international environment

• Strong influence and collaboration skills, combined with a disruptive mindset

• Strong business acumen and a data-driven approach

• Excellent organizational ability

• Strong appetite for the crypto / Web3 ecosystem

What’s in it for you?

• Equity: Employees are the foundation of our success, and we award stock options so you can share in that success as we grow.

• Flexibility: A hybrid work policy.

• Social: Frequent social events, snacks and drinks

• Medical: Comprehensive health insurance policy offering extensive medical, dental and vision care coverage.

• Well-being: Personal development, coaching & fitness with our dedicated partners.

• Vacation: Five weeks of paid leave per year, in addition to national holidays and rest & relaxation (RTT) days.

• High tech: Access to high performance office equipment and gadgets, including Apple products.

• Transport: Ledger reimburses part of your preferred means of transportation.

• Discounts: Employee discount on all our products.

We are an equal opportunity employer for all without any distinction of gender, ethnicity, religion, sexual orientation, social status, disability or age.